The retail industry has always been subject to changing trends and designs. As advances in communications and global connectivity continue to grow, retailers have had to embrace a changing dynamic that includes shifting consumer preferences based on the latest trends, global economic uncertainty and vast online options. All retailers must balance factors such as brand image, price, quality, location, marketing savvy, expense tracking and nimble inventory management to maintain typically thin profit margins. As the owner of a general merchandise store, you should know that some of the best ways to stay profitable include being strategic in your locations and maximizing your revenue per square foot. You also need to find ways to differentiate yourself from other stores in this competitive field. As you work hard to improve on these aspects of your business, you should protect what you have built with a general merchandise store insurance policy that has the coverage you need. This explanation of insurance benefits is provided by Insurance Marketplace.